Making Change
As a social media strategist working on a seasonal product launch for a luxury candle brand, I needed a font that could command attention without feeling overused. I reached for Making Change—a unique and stylish blackletter font that had caught my eye during a typography roundup. I wanted to see if it could carry the weight of a high-end brand message while still performing well in fast-scrolling feeds and thumbnail previews.
Making Change for Product Launch Graphics and Brand Identity
Making Change is a blackletter font with a refined edge. It’s not overly ornate like many traditional gothic or calligraphic blackletter styles, but still retains that unmistakable boldness and historical flair. It brings a sense of gravitas and craftsmanship, which made it perfect for our candle brand’s “Winter Reverie” collection. The font’s high contrast and sharp serifs gave our digital banners a strong visual anchor, helping elevate the product name and tagline above the rest of the content.
Used in logo-style headers and promotional labels, Making Change helped establish a distinct brand tone—luxurious, a bit mysterious, and undeniably stylish. It worked especially well in SVG animations and layered design mockups where we wanted the typography to feel part of the packaging aesthetic.
Making Change in Instagram Stories and Reels Covers
When designing Instagram Reels covers and Story highlights, I tested Making Change as a bold title overlay. The font’s condensed structure and strong letterforms held up well on small screens. Even at reduced sizes, the key letters (like “W” and “R” in our seasonal tag) remained recognizable, especially when paired with a subtle drop shadow or light outline to separate the text from image backgrounds.
That said, I wouldn’t recommend using it for long captions or subtext in Stories. It’s best reserved for short, impactful phrases—like “Limited Edition” or “Just Dropped”—where visual impact matters more than readability. For supporting text, I paired it with a clean sans serif font like Montserrat to maintain balance and clarity.
Making Change for YouTube Thumbnails and Pinterest Pins
Thumbnail design is all about grabbing attention in under two seconds. For a YouTube campaign promoting a candle-making masterclass, I used Making Change to highlight the word “Craft” in the title overlay. The font’s distinctive character shapes helped the text stand out against warm-toned visuals and dark gradients.
Similarly, in Pinterest pins for the same campaign, the font gave our brand a more editorial feel. It performed best when used at a larger size—around 48pt or higher—so the flourishes and ligatures could breathe. I also made sure to use the font in high-contrast settings, avoiding busy or patterned backgrounds that could muddy its visual clarity.
Making Change and Font Pairing for Digital Campaigns
One of the first things I tested was how well Making Change played with other typefaces. As a blackletter font, it’s inherently decorative and not suited for long blocks of text. But when paired with a modern sans serif like Lato or a soft serif like Playfair Display, it created a strong visual hierarchy that worked across email banners, landing page headers, and promotional graphics.
In a recent email campaign, I used Making Change for the subject line teaser (“Your Winter Glow Awaits”) and a clean sans serif for the body copy. This helped guide the reader’s eye and ensured the message remained scannable, even on mobile.
When Not to Use Making Change in Campaign Design
While Making Change is a powerful design asset, it’s not a one-size-fits-all solution. It doesn’t work well for body copy or small text elements—especially in fast-scrolling feeds or low-resolution previews. I found it challenging to use in dark-on-light settings where the fine strokes of the font would disappear, and in some cases, the ornamental ligatures could confuse letter recognition.
It’s also not ideal for corporate or formal branding contexts. If your brand leans minimal or modern, this blackletter font might feel out of place. It shines best in niche markets—like artisanal products, boutique branding, or lifestyle content—where typography is part of the storytelling.
Making Change for Commercial Design and Licensing Use
Before deploying Making Change across client deliverables, I double-checked the font’s licensing terms. It’s important to confirm whether a font is cleared for commercial use, especially when designing templates, branded assets, or merchandise. The version I used included multilingual support and multiple file formats, making it suitable for both web and print applications.
I also verified the availability of alternate characters and ligatures, which added a level of customization to our campaign visuals. These features helped us avoid repetition and maintain a handcrafted feel across different assets.
